Elephant Latte Art World
Championship Online
What is ELAWCO?
ELEPHANT LATTE ART WORLD CUP ONLINE (ELAWCO) is a monthly global latte art league for baristas everywhere.
This is not just a competition—it’s a movement to celebrate creativity, skill, and community through the art of milk and espresso. Each month, participants from around the world submit their best pour in video format. All entries are judged by professional standards, and detailed feedback is provided for every competitor.
At the end of the year, the top three scores from each participant will be totaled to determine the annual world champion.
Whether you're aiming for the top or just looking to improve your skills and get inspired, ELAWCO is your global stage.
Entry Details
Theme: Freestyle design. Any latte art motif is accepted, but only pouring-based designs will be evaluated. Etching-style (drawing-based) designs are not accepted.
Submission Format:
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Submit one unedited video of a single pour, plus a top-down photo of the finished cup.
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Materials Allowed:
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Only milk and espresso. No etching, no additives of any kind.
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Entry Fee: ¥4,500 JPY (tax included) per round
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Entry & Submission Period: 1st–10th of each month (Japan Standard Time)
After purchase, you will receive a link to the submission form via email.
Please complete the form with your video, photo, design name, and used equipment.
Save More with a Pass
Planning to join multiple tournaments this year?
Choose a pass and save time & money:
🎫 Full Pass (12 rounds)
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Entry to all 12 monthly tournaments of the year
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No need to purchase each ticket individually
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Receive a priority notification & VIP badge
🎫 Half Pass (6 rounds)
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Join any 6 rounds of your choice within the year
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Flexible scheduling, great value
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Perfect for seasonal challengers
Judging Criteria
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All entries are evaluated by professional judges based on the following six criteria. Each category is scored out of 10 points, for a total of 60 points.
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Balance / Symmetry
How well the design is centered in the cup and symmetrical from all angles. -
Color Distribution
The quality of gradient and layering from center to rim—smooth blending of milk and crema. -
Line Clarity
The sharpness and definition of the lines. Blurred or fuzzy lines receive lower scores. -
Creativity / Difficulty
Originality of the design and the level of technical challenge involved in the pour. -
Execution
Smooth overall finish, including control of milk flow and consistency of the design. -
Presentation
Clean cup edges, proper milk volume, and visual appeal as a real café-quality drink.
Annual Schedule 2025
The ELAWCO is held monthly throughout the year. Entry and submission are open from the 1st to the 10th of each month (Japan Standard Time).
2025 Season Schedule:
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Vol.1 – June 1–10
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Vol.2 – July 1–10
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Vol.3 – August 1–10
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Vol.4 – September 1–10
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Vol.5 – October 1–10
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Vol.6 – November 1–10
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Vol.7 – December 1–10
At the end of the 2025 season, participants’ Top 3 scores from these 7 rounds will be totaled to determine the 2025 World Champion.
The next season (2026) will begin in January and continue with 12 rounds from January to December.
Results and Feedback
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The Top 10 entries each round will be publicly showcased on our official Instagram and website.
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All participants will receive a personalized score breakdown (6 categories × 10 points) along with brief written feedback from our judges.
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Your feedback is designed to help you grow, improve, and prepare for the next round.
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This league is not just a competition—it’s a journey of continuous learning and self-expression.
For Sponsors
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We welcome brand partnerships that support the global barista community.
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Sponsorship opportunities include:
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Naming rights (e.g., “Your Brand presents ELAWCO”)
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Logo placement on official visuals, website, and judging sheets
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Digital trophies branded with your logo
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Sponsored awards or custom categories
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Shoutouts and tagged features on Instagram and YouTube
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Visibility to an international audience of baristas and coffee lovers
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Want to support this movement?
Contact us via Instagram DM or email for details and tailored plans.
FAQ – For FirstTime Participants
Q. Can beginners join this competition?
A. Absolutely! All levels are welcome. You can submit simple designs like hearts or tulips.
Q. How should I film my pour?
A. Use any camera or phone to record one continuous shot of your pour. The camera angle and filming setup are up to you.
Q. Will I receive feedback?
A. Yes. All participants will get a score breakdown and brief comments from the judges to help you improve.
Q. When is the deadline to submit?
A. Entry and submission are open from the 1st to the 10th of each month (JST). Submit your work within this period.
Q. I'm nervous about my work being posted online...
A. Only the Top 10 entries will be shared publicly. All other entries and feedback remain private.
Entry Submission
After purchasing your ticket, please submit your entry using the official submission form.
Submission requirements:
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One continuous video of your latte art pour (no cuts or edits)
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One top-down photo of the final cup
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Design title, equipment used, and brief notes (optional)
Important Rules:
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Milk and espresso only.
No etching, no additives, no alternative tools or ingredients allowed. -
Only flowing-style latte art is accepted.
"Etching-style" or "placement-style" designs will not be judged.
Submission link will appear after purchase, and will also be sent to your email.
Please submit your entry by the 10th of the month (JST).
Join the Global League
Latte art is more than a skill — it's a form of expression that connects people across cultures and continents.
Whether you're competing to win or simply to challenge yourself,
ELAWCO is your stage to pour, grow, and be seen.
Let your cup speak.
Let your art travel the world.
Welcome to the Elephant Latte Art World Cup Online.